Asher Roth

Asher Roth
"Be well. Peace. Love."
Genres: urban college

About Asher Roth:

Before “Asleep in the Bread Aisle” dropped on 4/20, there wasn’t much to base an opinion on besides a catchy party song and the first white boy rendition of a Gangsta Grillz tape, “The Greenhouse Effect” hosted by DJ Don Cannon himself.

I was living in Atlanta for a year under the support of Scooter Braun, Steve Rifkind and a couple of best friends. Ditching school prematurely and “seeing what happens” in ATL was a fool proof plan. I had been rapping in my basement on Matlack St as a elementry education major at West Chester University. I felt fairly confident in the change of scenery. With the help of kiniesology major, Tom “Boyder” Boyd, and social skills major with a minor in “chill-daggie,” Brian “Brain” Bangley, and Sweet Potato Kang DJ Wreckineyez we set out to change the world.

Once there I would stay up late, hang with hot moms and make a few rap songs. Amongst a few parties and bike rides to Kroger, I penned a few tunes that led to a platinum-single in “I Love College,” collaborations w Cee-lo Green, Busta Rhymes and a whole collection of fond memories.

One thing led to the next and I found myself on a country wide tour with fellow sensations Kid Cudi and B.o.B conveniently named “The Great Hangover.” Boston, New York, Dallas, Los Angeles….London, Ireland, Amsterdam! I had had my first taste of “the life” and I did not want to go back.

It never felt right going at this alone. And it never will. I’m excited to bring you all along on this journey through The foundation will be the same feel good tunes that got me here and the rest will comprise of the stories, friends and family I make along the way. Be well. Peace. Love.

Since 1988, Prime Source Productions, Inc. has served as an agency for buyers in corporate entertainment booking, meeting planning and private entertainment as well as an entertainment booking agent and producer of talent, negotiating on your behalf for your private and corporate event, fairs and festivals. We provide corporate entertainers, speakers, sports celebrities and comedians to make your event successful and memorable.

Prime Source Productions, Inc. is a full service talent booking and production company that is recognized industry wide as a premier resource for talent booking, complete turn-key live concerts, contract and artist rider negotiations and management, live event production including sound, lighting, backline, etc. and onsite event management for business meetings, event productions, corporate event entertainers, conventions and private events, fairs and festivals. Our relationships with national talent agencies along with Artists and their management companies offer our clients the most current information regarding any artist of interest, including pricing and availabilities.

Unless you are an experienced entertainment buyer, most people don’t know how to book or hire entertainment. Prime Source Productions, Inc. stays current on artist tours, their future tour plans, and most of all if they make logistical and financial sense for your event.

As an entertainment producer, entertainment consultant and event organizer for special events of all sizes, we do not serve as the exclusive agent, representative or management of any artist. We work for our clients as their representative to contract the Artists, procure production and fulfill the Artist’s rider requirements and help our clients produce or oversee their event resulting in saving our clients money!

If you would like information on how to book or hire Asher Roth for your next corporate/private event, fair, festival or concert, click on the Request Booking Information tab below and one of our booking agents will be glad to help.

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Video Samples
Watch Asher Roth on YouTube!

I Love College
Last Man Standing
Party Girl